Why Sustainable Business Is Such A Vital Consideration For Our Future
Sustainable business is one of the greatest challenges facing the human race at the present time, and is one we must rise to and win. Without it, the future of our planet and the lifestyle endured by future generations will not be pleasant. We owe it to our children to take the necessary steps to ensure that our economy grows in a way which is sustainable and can be maintained. The key to solving this puzzle is using systems of accounting which consider all of the factors involved in the operation of a business, and not just the bottom line of profit or loss.
Sustainable business needs to measure the social, environmental and financial result of any given action. Only when all three factors are considered in unison can the correct choice be made as to whether or not the action will be of long term benefit to society. We are now seeing a growing awareness of these concepts, but we are also still seeing much needed change being blocked by vested interests looking to profit from actions which are actually contrary to the long term interest of everyone in society.
There is no question that we need economic growth. If growth stagnates, huge social problems occur as a result. No-one with any sense is advocating the cessation of economic growth as a solution to the world's problems. What is needed is an integration of the economic factor with the other major factors which influence a society's quality of life. It can happen. In isolated communities and situations, it is already happening. It needs to happen on a worldwide basis. A business world using sustainable growth models can help to create a world which will improve on an ongoing basis.
Sustainable companies have a huge part to play, and need to be supported by society as a whole. The problem, of course, is that economic incentives often mitigate against this. How many people would like to eat a diet of organic food, for example, but feel that they cannot afford to do so? Chemically grown food is cheaper, so people buy it and support the industry which is involving society in a huge long term expense. Without intervention to correct this market anomaly, the incentives for the man in the street will never change, and no progress will be made.
Sustainable business needs to create an equal amount of resource to that which it uses. Energy needs to be generated in a way which is sustainable into the long term future. This is a problem which needs to be tackled urgently, as the renewable technologies need to reach maturity before the world runs out of fossil fuel. The good news is that we are now seeing serious money and time being invested in the development of these renewable technologies. We are gradually realising that there can no longer be sustainable economic growth without sustainable business.
TGEG's Sleeping Green Energy Giant has Awakened - MarketWatch (press release)
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Profitable organic farm possible, Guelph Organic Conference panelists say Those who dream of the good life on a small organic farm may be surprised to learn that such an agricultural existence can be more than a subsistence enterprise. It can also be quite profitable... | ||
Perry Yeatman: "Sustainable Consumption" Is Not an Oxymoron. It's Not Optional, Either What are we willing to do to make a difference? 7 billion people can do a lot. I think we just need the right incentives and systems to make doing the "right" thing easier and more affordable... | ||
Penford And Novomer Enter Into Joint Development Agreement Penford Corporation, a company with significant business and expertise in specialty starches and sustainable bio-products and Novomer Inc., a new materials company pioneering a family of high-performance plastics and polymers using renewable feedstocks such as carbon dioxide, announce that they have entered into a Joint Development Agreement that will leverage the two companies' core ... | ||
EnE8 Code for Sustainable Homes Brings Boost to UK Manufacturer Reports . - PR Web (press release)
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VIDEO: Ellen MacArthur on sustainable economy Dame Ellen MacArthur is in Davos to promote a new sustainable approach for the economy... | ||
Survey Finds Consumers and Professionals Embrace Green Products - woodworkingnetwork.com
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Friend of the Sea becomes international sustainability standard for OMEGA-3 Friend of the Sea, the major sustainability certification for products from sustainable fisheries and aquaculture, has also become the international reference standard for producers of fish oil, fishmeal and Omega-3... | ||
Green Truck to visit the LAPD festival of skid row artists - Los Angeles Times
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Organic Named Ad Age's Comeback Agency of the Year SAN FRANCISCO, CA-- - Digital agency Organic has been named Advertising Age's Comeback Agency of the Year . The accolade came in Ad Age's annual A-List issue, which honors the best and brightest in the ... | ||
K2 Energy Solutions Experiences Growing Demand for its Lithium Ion Battery . - MarketWatch (press release)
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SAP publishes sustainability report, touts compliance methods - SmartPlanet.com (blog)
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Rainelle Harrell of Connecticut Partners With Clean Green Nation - SBWire (press release)
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Sustainable upgrades and green materials top home improvement trends for the New Year The New Year is an ideal time to initiate remodeling projects and refresh interiors EUR whether as a means by which to add value to your property or as an investment in the home of your dreams. This year, home improvement trends include everything from hidden-appliance kitchen remodels to mini-spa bathrooms: but in almost every area of the house, homeowners are also focusing on sustainable ... | ||
Pythagoras Solar Turns Organic Valley Headquarters' into Energy Generating Asset SAN MATEO, Calif., Jan. 24, 2012 /PRNewswire/ -- Pythagoras Solar, provider of the industry's first solar window to simultaneously deliver energy efficiency, high power density and optimized daylighting, ... | ||
Organic Milk Is Getting Pricier, Harder To Find Grocery stores are finding it harder to keep organic milk in stock these days. The tight supply is a result of organic dairy farmers' costs rising while the price they receive for their product remains the same. These economic conditions offer few incentives to dairymen considering entering the organic business... | ||
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