Why Sustainability Has Become Such A Vital Issue

Sustainability has become one of the most important issues in the whole environmental issue. Much of the way we live today cannot be sustained indefinitely into the future, meaning that we are going to have to change our ways if we are to maintain our standard of living into the future, and provide hope for future generations. The materials which we use to construct and manufacture products need to be fully replaceable by future growth, and the energy sources we use need to be changed over so that they can be maintained when the fossil fuel supply runs out.

In order to determine whether a product is sustainable, we need to have some kind of a benchmark with which to judge it. That benchmark is to determine whether or not the manufacture of that product could be extended indefinitely into the future. The true measure of a product has to consider every stage of the product's life. This starts with the very moment the raw materials are extracted. Are the materials produced in a way which can be sustained? A good example of a sustainable product is one which is made of wood from sustainable forests.

Wherever trees are planted to replace any trees which are felled for timber, you have a situation of sustainability. This is the model which we, as the human race, need to be following in order to maintain a quality of life for future generations. The judgement of sustainability continues throughout the manufacture of the product, although there are obviously areas which are unclear. The same process, for example, can take place using energy created from fossil fuels, or from energy produced from genuinely renewable sources. In theory, this should have no effect on whether or not the product itself is judged as sustainable, but it will obviously have an effect in the real world.

The subject of energy is one of the most contentious of all environmental subjects, and one which is surrounded by controversy. Many of the largest businesses in the world are involved in the extraction and use of fossil fuels, and the vested interests involved have been successful in influencing politicians to act against the long term best interests of the average citizen, and of future generations. The pendulum will need to swing in favor of the rank and file citizen if we are to make sustainable progress.

We need to make the move to sustainable energy sources while we still have enough fossil fuels left on Planet Earth to make the change. There is more than enough wealth in nature to harness for our needs. Solar energy can be generated on so much of the Earth's surface, and in the more hostile climates of the temperate zones, there is plenty of potential for wind power. Combine these with hydrogen as a storer of energy, and we can create a fully sustainable energy system which will last long into the future. It is our children who will benefit from this sustainability.

 

 

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Sustainable Environment News:

 

New products from Ontario's greenhouses - The Packer

New products from Ontario's greenhouses
The Packer
Jennifer Selwood, sales coordinator, said in mid-January the company will focus on sustainable packaging and other sustainable business practices as it moves forward in 2012 with a reorganized staff. She said the 16 grower shareholders of Clifford as .

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Research and Markets: Organic Fertilizer Market in Vietnam: Business Report 2011
Research and Markets has announced the addition of the "Organic Fertilizer Market in Vietnam: Business Report..


11 Steps to Mainstream Your Green Products - GreenBiz.com (blog)

GreenBiz.com (blog)

11 Steps to Mainstream Your Green Products
GreenBiz.com (blog)
Consumers are constantly flip-flopping, especially when it comes to their claims of living sustainably and buying green products. OgilvyEarth, the sustainability division of advertising agency Ogilvy Mather, collaborated on a project aimed at .

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Falken Industries Ltd (FLKI) Launches Sustainable Vehicular Care Product Packaging on the German Market
TRENTON, NEW JERSEY-- - Falken Industries has switched to its proprietary Neyriat packaging innovation- a plastic, Eco Pledge Certified, made from entirely earth friendly components for its Clean Plus ...


Radisson Blu Edinburgh Crowned Gram Hotel Sustainable Champion of the Year
BRUSSELS, January 31, 2012 /PRNewswire/ --Radisson Blu Edinburgh has been crowned Gram Hotel Sustainable Champion of the Year by Gram UK, the award-winning manufacturer of energy efficient commercial refrigeration. ...


Why Organic Baby Products Are Better For Your Baby's Health .
Even pediatricians believe that organic products are beneficial for your baby's development. Just like what I've said earlier, their immune system are just starting to develop so you have to make sure your baby's food, clothes, toys and personal ...


One Stop Green Highlights Partner Earthmate Lighting - PR.com (press release)

One Stop Green Highlights Partner Earthmate Lighting
PR.com (press release)
Houston, TX, February 03, 2012 --(PR.com)-- One Stop Green offers 20% off on all Earthmate lighting products. Earthmate is the first lighting company entirely dedicated to global sustainability and manufactures energy saving, eco-sensitive CFL light .

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Managing sustainable initiatives
Sustainability has become a critical component in corporate and government sourcing strategies...


Schick is Shaving Down Landfills with the New Xtreme3 Eco„˘ Razors, Made with NextLife Sustainable Plastic Resin
Today NextLife and Schick unveiled the newest product to hit retail shelves using NextLife Sustainable Resins. The innovative new Schick Xtreme3 Eco razor features packaging and..


"Message from Earth: Organic Matters" Digital Short Considered for TED Ads Worth Spreading Initiative
NEW YORK, Feb. 2, 2012 /PRNewswire/ -- Anvil Knitwear Inc., a leading manufacturer of sustainable apparel, is being considered in the 2012 TED Ads Worth Spreading challenge, an initiative to recognize and ...


3M Commercial Graphics Joins SGP as Platinum Patron - What They Think

3M Commercial Graphics Joins SGP as Platinum Patron
What They Think
"Our sustainability efforts are focused both on reducing our environmental footprint and growing 3M through the creation of products that help our customers address their sustainability challenges." "I am pleased to provide support to SGP at the .

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The (Un)usual Suspect: Why Organic Spices Aren't Always Safe
Salmonella contamination in organic celery seed caused headaches EUR” and an FDA recall EUR” for one entrepreneur. Her tale is a reminder that organic certification doesn't measure food safety; it's only about how a food was grown...


Sustainable Energy Releases Audited Financial Statements and MDA and Update
TORONTO, ONTARIO-- - Sustainable Energy Technologies Ltd has filed its Audited Consolidated Financial Statements for the year ending September 30, 2011 along with Management's Discussion and Analysis thereof. The Company has also filed an updated Annual Information Form. The Consolidated Financial Statements, ...


Xero Flor Green Roof Products Receives Cradle to Cradle Certification for . - PR Web (press release)

Xero Flor Green Roof Products Receives Cradle to Cradle Certification for .
PR Web (press release)
Xero Flor green roof vegetation products were recognized for superior technical quality and ecological compatibility with Cradle to Cradle Silver Certification from the McDonough Braungart Design Chemistry LLC (MBDC) global sustainability consulting .

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Falken Industries Ltd (FLKI) Launches Sustainable Vehicular Care Product . - MarketWatch (press release)

Falken Industries Ltd (FLKI) Launches Sustainable Vehicular Care Product .
MarketWatch (press release)
"Going forward, it is increasingly important for companies and brands such as Clean Plus(R) to realize that the path ahead is one of technological investment, sustainable development and high quality in all aspects of product production - packaging .

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